As the Christmas season approaches, prices of chicken and fish in Davao City public markets are starting to climb. The increase is largely driven by higher consumer demand, as households prepare for festive meals and family gatherings. Vendors report that the seasonal rush is putting pressure on supply, leading to noticeable price hikes for these staple proteins.
Holiday Demand Drives Price Increases
Chicken remains one of the most in-demand items during the holidays, commonly used for traditional Filipino Christmas dishes. Fish prices have also risen, especially for popular varieties, as families stock up for meals leading up to Christmas and New Year celebrations.
Market sellers explain that this seasonal price surge is normal. The holiday period usually brings heavier foot traffic, with consumers buying earlier and in larger quantities. Higher operating costs, including transport and storage, also contribute to price adjustments.
Consumers Adjust Budgets and Shopping Habits
Many shoppers are feeling the impact of rising prices. Some are adjusting their budgets by buying smaller portions or turning to alternative protein sources to manage expenses. Others are choosing to shop earlier in the day or compare prices across different stalls to find more affordable options.
Authorities Monitor Prices to Protect Consumers
Local authorities continue to monitor market prices to prevent excessive overpricing and ensure goods remain accessible to the public. Vendors remind consumers that prices may continue to fluctuate in the coming weeks as Christmas draws nearer and demand increases further.
Balancing Celebration with Household Budgets
For families in Davao City, rising chicken and fish prices highlight a familiar holiday reality: while the season is marked by celebration and togetherness, it also comes with tighter budgets and the challenge of stretching household spending. Careful planning and early shopping remain key strategies for keeping festive meals affordable.
