Fresh from the rollout of its national advocacy last year, Bell-Kenz Pharma is taking its push for emergency readiness further by working closely with the Department of Transportation’s Special Action and Intelligence Committee for Transportation (DOTr-SAICT) to strengthen CPR training among transport frontliners.
RELATED: [CPR, The Lifesaving Skill Every Filipino Needs To Know]
Taking Sagip CPR Across Communities
Under its Sagip CPR program, Bell-Kenz has been traveling nationwide to conduct hands-on training in hands-only cardiopulmonary resuscitation (CPR) and automated external defibrillator (AED) use. These sessions, held in partnership with local government units, schools, and communities, aim to equip ordinary Filipinos with the skills to respond quickly during cardiac emergencies, supporting the broader goal of building a network of trained civilian responders.
The latest phase of the initiative was discussed during a coordination meeting held on January 29 at The Westin Manila, where Bell-Kenz and DOTr-SAICT explored integrating Sagip CPR into the government’s road safety campaign, Oplan Biyaheng Ayos. The collaboration forms part of Bell-Kenz’s nationwide effort to train one million Filipinos in life-saving emergency response skills.
“In Bell-Kenz, we envision what we call a CPR-ready Philippines, and this is already part of our ongoing initiatives,” Bell-Kenz Pharmacy medical director Dr. Luis Raymond T. Go said in a statement. “We believe in the collaboration. Our company continues to work with agencies, schools, and government offices to push this program forward.”
Integrating Life-Saving Skills into Everyday Travel
The initiative targets transport frontliners deployed at major ports, bus terminals, airports, busways, and thoroughfares, areas where large numbers of commuters pass daily and where medical emergencies can happen without warning.
Anna Leah Morales, supervising transportation regulation officer representing the Office of the SAICT under Assistant Secretary Jose F. Lim IV, underscored how frequently such incidents occur in transport facilities.
“We encounter approximately two individuals per month showing symptoms of cardiac events on busways, overpasses, and terminals,” Morales said. “Our personnel are often the first to reach passengers in distress. Equipping our teams with CPR certification is no longer just an added skill—it is a fundamental enhancement of our duty to protect.”
A Nation of Heroes, One Region At A Time
The first phase of the program will focus on training the 400-member DOTr-SAICT enforcement team, whose officers are deployed on a 24-hour rotational basis to help maintain public safety across transport corridors.
Bell-Kenz Pharma corporate branding and PR head Patrick Larraga said the transport sector’s reach makes it a vital partner for expanding the Sagip CPR advocacy.
“The DOTr’s extensive network provides a strong platform for our advocacy,” Larraga said. “By starting with SAICT and Coast Guard personnel and eventually including bus operators and terminal staff, we aim to integrate life-saving skills directly into everyday travel.”
After completing the initial rollout in Metro Manila, Bell-Kenz and the DOTr-SAICT plan to gradually expand the program to regional transport hubs nationwide.
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About Bell-Kenz Pharma
Bell-Kenz Pharma is a Filipino-owned pharmaceutical company dedicated to providing high-quality yet affordable healthcare solutions, including nutritional support like EnPlus Gold to help Filipinos meet their daily health needs.
Its flagship initiative, Sagip CPR, is a nationwide campaign aiming to train 1 million Filipinos in Hands-Only CPR, empowering communities to respond confidently in cardiac emergencies.
For more information, contact Paula San Esteban at paula.sanesteban@bellkenzpharma.com or visit www.bell-kenz.net.
Follow @bellkenzpharma on Facebook, YouTube, and TikTok for the latest updates on their advocacy and initiatives.
