Omnicom Group has completed its acquisition of Interpublic Group (IPG), creating the largest consolidation in advertising history. Three iconic agencies — DDB Worldwide, FCB Global, and MullenLowe Group — are being retired. Their clients, staff, and operations will be absorbed into Omnicom’s remaining networks: BBDO Worldwide, McCann Worldgroup, and TBWA Worldwide.
Thousands of Jobs on the Chopping Block
The merger is expected to eliminate more than 4,000 jobs globally, primarily in administrative and overlapping support roles. Omnicom says the consolidation will streamline operations, unify campaigns, and deliver significant cost savings across its global network.
Adding to this, industry analysts say the shutdowns reflect the growing influence of digital platforms, data-driven marketing, and AI-assisted creative workflows. Consolidating under fewer networks allows Omnicom to strengthen efficiency, scale, and global creative coordination.
What the Shake-Up Means for the Philippines
In the Philippines, local offices that previously operated under DDB, FCB, or MullenLowe may see significant changes. Client accounts could be reassigned to BBDO, McCann, or TBWA, potentially leading to shifts in creative leadership, account management, or project direction. Staff in administrative, operations, or support roles may face reassignment or redundancies as overlapping functions are consolidated under the new global structure. Even creative teams could experience changes in reporting lines or how projects are handled. The transition may temporarily disrupt client relationships and workflows, while also opening opportunities for local independent agencies to pitch for business from brands seeking continuity or a more hands-on approach.
A Turning Point That Will Reshape Advertising
The retirement of DDB, FCB, and MullenLowe signals a major transformation in global advertising, ending decades of agency legacy and ushering in a more centralized, tech-driven model for multinational campaigns.
