Penshoppe turned the SM Mall of Asia (MOA) Main Atrium into a full-on holiday-style party with its two-day All Together Now pop-up, drawing crowds of fans, creators, and media. The event served as the grand unveiling of the campaign’s second batch of ambassadors, marking what the brand calls its biggest and most star-studded lineup yet.
A Fresh Take on Product Showcase
James Reid, Darren Espanto, Cassy Legaspi, and Ysabel Ortega led the festivities on November 16, each representing the unique personalities fueling the campaign. The celebration capped off Penshoppe’s first unified shoot, bringing all its endorsers together in one major rollout.
Because of this, the pop-up became more than just a product showcase. It also offered an immersive, Instagram-ready experience. Guests moved through styled installations, campaign visuals, and displays of the holiday collection, echoing themes of self-expression, personality, and festive confidence.
“Bringing all our ambassadors together in one campaign is a milestone for Penshoppe,” the team shared. “All Together Now celebrates who we are—bold, inclusive, and united through style.”
All Together Now!
Shot by Alan Segui, the All Together Now campaign comes to life in a series of vibrant visuals featuring Penshoppe’s roster alongside an original soundtrack by James Reid. Designed as both a celebration and a preview, the campaign aims to honor what the brand has built this year while setting the tone for what’s ahead.
The first rollout features Pinoy Big Brother Celebrity Collab housemates Brent Manalo, Ralph De Leon, AZ Martinez, Josh Ford, Bianca De Vera, Will Ashley, Charlie Fleming, and Vince Maristela.
The newly dropped lineup includes the full eight-member group BINI, James Reid, Darren Espanto, Ysabel Ortega, Cassy Legaspi, Jayda, Miguel Tanfelix, and Jeff Moses.
With fashion, music, and star power all under one roof, Penshoppe isn’t just launching a collection—it’s kicking off the holiday season with a celebration of style and community.
